We build the channel, shoot the material ourselves and deliver to plan every month. No posting by chance, no stock footage, no number without proof.
Chapter 01 · Process
The difference between a living channel and a dead one is not creativity, it is reliability. That is why every month follows the same process here, and every step has a date.
We set the topics, not the client. They run in a fixed rotation of image, trust and value, so the channel does more than advertise. Ideas that are not due yet go into a topic bank and become next month's supply.
Before every shooting day a written brief goes out: number of finished videos, a numbered topic list, delivery date, short confirmation back. We did not invent this rule, we learned it after a month in which verbally agreed quantities drifted apart.
One day on site, material for several weeks. We bring the scripts, including hook, sequence and closing line, so nobody has to improvise in front of the camera. We shoot where the work happens, not in a studio.
Cut, subtitles, sound and end card. Plus the copy, written separately for each platform: Instagram differs from TikTok, YouTube gets a searchable title. Posting the same text three times is the most common wasted opportunity.
A calendar with a fixed rhythm and a fixed time, for ongoing clients every three days at 18:30, when the audience scrolls in the evening. Every slot carries date, format, topic, role and status. You get the plan as a calendar file to import, and we publish it or your team does.
At the end of the month, the numbers that matter and a clear conclusion for the month ahead. What worked gets repeated and turned into an ad. What did not work gets dropped instead of running on out of habit.
Chapter 02 · Channel setup
A channel is a promise, not a place to store pictures. So it starts with the uncomfortable question of what your brand should stand for there, and which topics you can credibly own.
What the channel stands for, in one sentence that still holds in six months.
Colours, type, image logic and reusable templates, so every post is recognisably yours.
Name, bio, highlights and links set up so a stranger understands what this is about within ten seconds.
A filled list of topics that carry, instead of the eternal question of what to post today.
Chapter 03 · Formats
Everything is made here, from the shoot to the finished file. No stock footage everybody has seen, and no off-the-shelf template.
Short video with hook, cut, subtitles and end card. Ready to post, not raw material.
Multi-page posts that actually explain one thing, built in your visual language. Two to four a month with ongoing management.
Single images and story material from the same shooting day, so nothing goes quiet between the bigger posts.
What works organically we rebuild as an ad and run through your ad account. More on that under Marketing and Performance.
Chapter 04 · Rules
These points are not up for negotiation, not even for a better post. They are the reason you do not have to double-check what we publish.
No invented results, no rounded wishful figures, no reviews that do not exist. If a number appears on screen, there is a source behind it.
Professional statements come from you and are confirmed before publication. We do not put words in your mouth, and we do not invent quotes.
Other companies' logos and brands stay out. Names in the copy are fine where they are factually needed.
Most people watch without sound. Subtitles are rendered into the image, not switched on by the viewer.
Chapter 05 · Responsibilities
So nobody waits on anybody, we agree before the start what comes from you and what we handle. In our experience a monthly plan never stalls at the edit, it stalls on missing material.
Access to the channels, one contact who can decide, dates for the shooting day and existing material such as before-and-after shots.
Topics, scripts, shoot, edit, copy, editorial plan, publishing and review.
You see the posts before they go live. There is an approval deadline, so the plan does not collapse when feedback is missing.
The material is yours. You may keep using it, as an ad too, and after the collaboration ends.
Tell us what you want to achieve. We will tell you honestly whether social media is the right lever for it.
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